Plans are underway in the Pearl of the Orient as Shake Shack Inc. and its licensee, SSI Group, Inc., look forward to serving Filipinos their first ShackBurger in spring 2019. Shake Shack proudly selected the SSI Group, known for its retail expertise and culture of hospitality, as its partner in the Philippines. This launch will mark Shake Shack’s first entry into Southeast Asia.
“Manila is an incredible city; its heart beats with a distinct warmth and hospitality,” says Michael Kark, Vice President of Global Licensing at Shake Shack. “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
“It has been a mission of the SSI Group to provide complete lifestyle offerings through global partnerships that cater to the eclectic tastes of Filipino consumers. We are excited to bring Shake Shack, one of the world’s best burger joints, to Manila’s young and vibrant consumer scene. We believe that Filipinos will embrace the mission to Stand for Something Good and are proud to partner with Shake Shack to bring the complete gastronomic experience, coupled with its fun and lively environment to the Philippines,” says Anton T. Huang, president of SSI Group, Inc.
In keeping with its mission to Stand For Something Good, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Manila community. The Manila menu will feature Shake Shack’s signature items including the ShackBurger, Shack-cago Dog, classic crinkle-cut fries, beer, wine and frozen custard ice cream.