Shake Shack Heats Up South China Expansion

    Industry News | June 30, 2020

    Shake Shack’s expansion plans in China are firing up. Shake Shack and licensee Maxim’s Caterers Limited announced an expanded partnership, with plans to open a minimum of 15 Shacks in South China by 2030, including locations in Shenzhen, Guangzhou, Fuzhou and Xiamen.

    Together, Shake Shack and Maxim's Caterers Limited plan to operate 55 Shacks in mainland China by 2030. Maxim’s currently operates Shake Shack locations in Shanghai and Hong Kong, with Beijing and Macau in development with goals to open later in 2020. As a well-respected and proven operator in Asia, Maxim's has more than 60 years of experience in the food, beverage and retail sectors, and its diversified operations include full-service and quick-service restaurants, bakeries and coffee shops.

    “We remain humbled by our fans in China and continue to be encouraged by the performance of our Chinese business through this recovery. It’s a great time to deepen our roots in this market,” says Michael Kark, Chief Global Licensing Officer of Shake Shack. ”This is a significant step in our relationship with Maxim’s as we partner to achieve 55 Shacks across mainland China by 2030.”

    “Maxim’s partnership with Shake Shack has taken the brand on an exciting journey to Hong Kong in 2018 and Shanghai in 2019, with Beijing and Macau on the horizon,” adds Michael Wu, Chairman and Managing Director of Maxim's Caterers Limited. “We remain committed to our common core values of providing inspired food and drink and creating warm community gathering places, and we look forward to bringing our boundless hospitality to more guests across South China in 2021 with our new expansion plans.”

    In keeping with its fine dining heritage and commitment to thoughtful ingredient sourcing, quality, and hospitality, the menu will feature Shake Shack’s signature items including the ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine, lemonade and freshly spun frozencustard ice cream. Aligned with its mission to Stand for Something Good, Shake Shack will also partner with local producers, purveyors and artists to reflect and support the communities.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.