On Friday, May 1st, Shake Shack will kick off its 4th Annual Great American Shake Sale benefiting No Kid Hungry.
The Great American Shake Sale is a company-wide cause marketing initiative taking place May 1-31, 2015, at all U.S. Shake Shacks (excluding stadiums and airports). The goal is to raise awareness and funds for No Kid Hungry in its effort to end childhood hunger in America, where one-in-five children do not have consistent access to adequate food.
Throughout May, Shake Shack guests who donate $2 or more to No Kid Hungry will receive a card for a complimentary hand-spun shake — valued at $5 — redeemable on their next visit. One hundred percent of donations will benefit No Kid Hungry.
Thanks to the incredible support of its guests in 2014, Shake Shack surpassed its goal to raise $300,000 by more than $38,000. This year, Shake Shack’s new goal is to raise $350,000. If reached, Shake Shack will achieve the significant milestone of donating a total of $1 million to No Kid Hungry in the four years since the launch of the Great American Shake Sale.
Donations to No Kid Hungry help connect children to the healthy food they need through essential nutrition programs like school breakfast, summer meals, and classes that educate low-income families on how to cook healthy, affordable foods. Just $2 can provide kids with 20 meals. If Shake Shack reaches its goal to raise $350,000 this year, the money will provide 3.5 million additional meals for hungry children in America.  
“We’ve partnered with No Kid Hungry for four years because as an organization, we are passionate about raising awareness and transforming the way we think about the real issue of childhood hunger in America,” says Randy Garutti, Shake Shack CEO. “Every year we’re blown away and humbled by the support of our guests and team members for the Great American Shake Sale. This year marks an incredible milestone for our partnership with No Kid Hungry and we’re asking our guests to help us make waves this May. It’s our goal to support this project and surround kids with healthy food options so kids can be kids — to learn, live and play.”
The Great American Shake Sale was inspired by Bake Sale for No Kid Hungry, a national grassroots fundraising initiative started in 2003 that encourages people to host bake sales in their communities to support No Kid Hungry. In the spirit of the bake sale, Shake Shack created five new baked good-inspired frozen custard flavors — one for each day of the week — on its May Custard Calendar. This year’s flavors are Oatmeal Crème Pie, Red Velvet, Cookies N' Chocolaty Cream, Caramel Walnut Cake, and Strawberry Cheesecake. All flavors can also be spun into rich and creamy shakes.
“Year after year, Shake Shack proves that standing for something good really is good for business and for the community,” says Debbie Shore, co-founder of Share Our Strength, which is home to the No Kid Hungry campaign. “While a $2 donation might not sound like much, each year Shake Shack proves that those small donations can really add up to hundreds of thousands of healthy meals for kids struggling with hunger across the country. We are so proud to partner with Shake Shack’s amazing team once again and continue our work together to ensure No Kid Hungry becomes a reality.”