Shake Shack Inc. is poised for continued growth in Asia. After announcing that flagship locations in Shanghai and Manila will open next year, plans are now underway for Shake Shack and partner SPC Group to launch the first Shack in Singapore in 2019.
Shake Shack is partnering with SPC Group, a leading global food company based in South Korea with 30 brands and over 6,000 stores worldwide including seven Shake Shack locations in the greater Seoul area. With 70 years of knowledge and innovation in the food and beverage industry, and the successful launch and growth of Shake Shack in South Korea, SPC Group brings the right expertise to partner with Shake Shack in Singapore.
“We are executing our strategic plan in Asia with plans to launch in Singapore, Shanghai, and Manila in 2019,” says Michael Kark, Vice President of Global Licensing. “For years we’ve been looking for the right opportunity to enter the Singaporean market given its regional importance, and we’re thrilled to have found the right strategic partner and an ideal launch location. Our flagship site will be in the stunning Jewel Changi Airport, home to more than 2,000 trees, harkening back to Shake Shack’s birthplace in NYC’s Madison Square Park.”
Shake Shack first launched in Asia at Tokyo’s Gaien Park in 2015, and since then has expanded to include 10 Shacks in Japan, 7 in South Korea, and a May 2018 Hong Kong flagship with a second Hong Kong location planned to open at Pacific Place near the end of the year.
In keeping with its mission to Stand For Something Good, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Singapore community. The menu will feature Shake Shack’s signature items including the ShackBurger, Shack-cago Dog, classic crinkle-cut fries, beer, wine and frozen custard ice cream.