Shake Shack is finding a new home in the Far East. Shake Shack Inc. announced that together with its licensee, it will open the first Hong Kong Shack in 2018.
Shake Shack is proud to partner with Maxim’s Caterers Limited to bring Shake Shack to Hong Kong. Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a diversified operator of full-service and quick-service restaurants, as well as bakery and coffee shops, in Asia. With more than 60 years of experience in food and retail, Maxim’s brings the right expertise to launch Shake Shack in Hong Kong and Macau. Shake Shack and Maxim’s plan to open 14 total Shacks in Hong Kong and Macau through 2027.
Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100 percent all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100 percent all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. Shake Shack’s fine dining heritage and commitment to premium ingredients, coupled with its fun and lively environment has earned the brand a cult-like following around the world.
“We see tremendous opportunity for Shake Shack in Hong Kong and Macau,” says Randy Garutti, CEO of Shake Shack. “We’re thrilled to bring the joy of Shake Shack to our fans in these dynamic communities as we continue to expand our footprint in Asia.”
“For years, our fans in Hong Kong and Macau have humbled us with their excitement for Shake Shack, and we’re ecstatic to soon be a part of their communities,” says Michael Kark, vice president of Shake Shack Global Licensing. “As Shake Shack deepens our roots in Asia, this partnership is a natural next step. It’s a privilege to partner with Chairman and Managing Director Wu of the esteemed Maxim’s Caterers Limited, a highly respected and proven operator, to bring Shake Shack to the vibrant cities of Hong Kong and Macau.”
The menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog, classic crinkle-cut fries, beer, wineand frozen custard ice cream. In keeping with its mission to Stand For Something Good, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the local Hong Kong and Macau communities.
“We are most excited to partner with Shake Shack whose company mission is to Stand For Something Good and introduce the brand to Hong Kong and Macau,” says Michael Wu, Chairman and Managing Director, Maxim’s Caterers Limited. “We believe that Shake Shack’s pioneering vision of ‘fine casual’, together with its commitment to premium ingredients and enlightened hospitality, will create an inspired community gathering experience to food lovers here. This venture echoes our mission to connect people with great food and we are extremely happy to open the first Shake Shack in 2018.”
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