Industry News | July 10, 2017

Shake Shack's Mobile Ordering App Launches for Android

Olo, a leading digital ordering provider powering over 180 restaurant brands across the U.S., announced the launch of the Shake Shack mobile ordering Shack App for Android, created in collaboration with mobile product agency Fuzz. Following the successful launch of Shake Shack’s iOS digital ordering app earlier this year, Shack fans can now enjoy the convenience and speed of ordering their favorite Shake Shack menu items directly from their Android phones.

“We are excited for the next phase of our partnership with Shake Shack, the beloved burger chain with a loyal and enthusiastic following, to strengthen and expand the digital offering,” says Noah Glass, founder & CEO of Olo. “This new platform will further elevate both the in-Shack guest experience and take out by allowing consumers to order ahead from the convenience of either their Android or iOS device without the wait or long lines.”

The Shack App for Android was created to address growing consumer demand for convenient mobile ordering and shorter wait times. Shake Shack reported the iOS version of its app has been downloaded 350,000 times, and mobile orders have been 15 percent larger than other orders. Live for just four months, the Shack App represents three percent of the brand’s sales following an intro promotion, with expectations for digital continuing to grow in the coming months.

“We created the Shack App to make the Shake Shack experience even more convenient, allowing our guests to cut the line and get their Shack on their own terms,” says Randy Garutti, CEO of Shake Shack. "Working with Olo helped us fast-track our work on the Android platform so we can now provide the Shack App experience to all of our guests.”

With the new Android Shack App, guests can order their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. All pickup times are in 15-minute increments.

The Shack App features the Shack classics, including all-natural beef burgers, flat-top dogs, chicken, frozen custard, crinkle cut fries and more. Olo and Shake Shack have been working together to perfect order scheduling and pickup windows as the program grows.

The Shack App also features all of the mobile ordering essentials: guests can find Shacks via a location finder; pick from their favorite orders; keep track of food allergies; access nutritional information; see the latest events and promos; connect to all Shake Shack social media channels and share feedback.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.