Industry News | April 2, 2009

Shane's Rib Shack Kicks Off BBQ Season

For the second year in a row, Shane's Rib Shack is celebrating May, the official BBQ month, by giving away free ribs to the first 100 friends at participating locations on Saturday, May 16.

The first 100 friends at every Shane's will each receive a free 1/2 rack of baby back ribs, provided by Smithfield, and a large Coca-Cola Zero.

In addition, the first 100 will also receive an official numbered "Shaniac" Jersey T-shirt (No. 1 - 100), indicating their place in line.

For those who don't make the first 100, Shane's will offer consolation prizes--certificates to "Treat Your Friend to Shane's" with a special buy one get one free offer for the next 250 guests. Shane's is distributing these special certificates to allow friends to celebrate and dine together during the summertime BBQ season.

"We are really excited to be able to host this giveaway for the second year in a row in collaboration with Coca-Cola Foodservice and Smithfield who have helped roll this out systemwide," says Shane Thompson, president and founder of Shane's Rib Shack.

"Last year was such a success, with a few stores seeing campers starting the lines in the wee hours of the morning."

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