Industry News | February 13, 2017

Sharky’s Launches Campaign with No Kid Hungry

With childhood hunger present everywhere in America—in small towns and large cities, in the poorest communities, and even the most affluent neighborhoods, Sharky’s Woodfired Mexican Grill seeks to end hunger among the most vulnerable population, our nation’s children. In partnership with Alaska Seafood Marketing Institute, Sharky’s will donate $1 to No Kid Hungry for each Wild Alaska Salmon menu item purchased at its 26 restaurants in Southern California and Oregon between February 16 and April 13, 2017. Among Sharky’s menu items featuring wild-caught and sustainable Alaska Salmon are the Wild Salmon Lite Burrito and the Organic Roasted Veggie Bowl.

During the two-month promotion, Sharky’s goal is to raise $10,000, which will support No Kid Hungry. No Kid Hungry’s mission is to connect vulnerable children with effective nutrition programs where they live, learn and play by creating public-private partnerships that work together to identify and break down barriers to meal access, and by teaching low-income families how to stretch their food budgets and cook healthy, affordable meals.

In Southern California, No Kid Hungry partners with non-profit organizations such as Los Angeles Fund for Public Education, Los Angeles Regional Food Bank, West Side Food Bank, Second Harvest Food Bank of Orange County, and Child Care Resource Center. In the Portland, Oregon, area, where Sharky’s recently opened in Tualatin, No Kid Hungry partners with Oregon Food Bank, Partners for Hunger-Free Portland, and Society of St. Vincent de Paul.

Sharky’s also plans to raise additional funds for No Kid Hungry through grand opening events at its first West Side Los Angeles restaurant in Marina del Rey, in March, and its first Las Vegas area restaurant in Summerlin in April.

“There is absolutely no reason that any child should feel hunger ever, yet at least 1 in 5 children in America go hungry every day,” says Steven Paperno, founder and CEO of Sharky’s Woodfired Mexican Grill. “As we researched ways to make an impact in the fight against childhood hunger, No Kid Hungry emerged as a comprehensive campaign with real and lasting results. Everyone at Sharky’s Woodfired Mexican Grill, including our partner Alaska Seafood, is inspired to join the cause to end childhood hunger.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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