Industry News | December 23, 2015

Sharky's Promotes 'Naked' Items for the New Year

image used with permission.

To help their guests who want to start the New Year in a healthier-eating frame of mind, Sharky’s Woodfired Mexican Grill will offer one lucky fan the chance to win a year’s worth, or 52 meals, of Sharky’s Get It Naked menu items or Power Plates by sharing a photo on social media taken at their neighborhood Sharky’s during the month of January. Guests simply post their photo with #SharkysShare and @SharkysSocial on or by 11:59pm on January 31, with the winner chosen randomly on February 1.

For Sharky’s fans, who want to power up 2016 with some nutritionally sound and tasty meal options, guests who purchase a Get It Naked menu item or a Power Plate on New Year’s Day and show their receipt will enjoy a free Get It Naked item or Power Plate on a future visit in January.

Sharky’s Woodfired Mexican Grill is a premium fast-casual restaurant and lifestyle brand with 23 locations in California that offers an award-winning menu rooted in innovative, made-to-order Mexican recipes created with natural, organic, or local ingredients, which meet high standards for flavorful, inventive and high-quality food offerings.

The Get It Naked menu offers several lower fat, lower calorie items ideal for those wanting to jumpstart the New Year with a focus on healthier eating. Get It Naked menu items include a Wild Alaska Salmon “Lite” Burrito, Santa Fe “Lite” Burrito, a Fajita “Lite” Burrito, the Naked Chicken Tostada Salad, and the Naked Chicken Fajita Bowl. The Get It Naked menu items include ingredient variances such as substituting in Poblano brown rice, non-fat sour cream, non-fat cheese, and a whole wheat tortilla created years ago by Sharky’s founder to be more nutritionally balanced with higher protein and lower carbs and fat.

Sharky’s Power Plates are protein-forward, lower fat menu options that were originally developed for individuals committed to physical fitness programs, but quickly became a popular menu items for guests looking to improve their dietary habits and lifestyles. Power Plate selections start with your protein choice of marinated non-GMO Project Verified Organic Tofu, All-Natural Chicken Breast, Angus Steak, Wild-Caught Alaskan Salmon, or Shrimp grilled over mesquite. Guests then choose their sides, two with the Half Power Plate and three with the Full Power Plate, including organic Poblano brown rice, organic quinoa with veggies, organic black or pinto beans, steamed broccoli, organic Yucatan yams, or grilled veggies.

“For nearly 25 years, Sharky’s has been at the forefront of offering a menu built around real, thoughtfully sourced and flavorful food that serves a healthful purpose in the lives of our guests,” says Steven Paperno, founder and CEO, Sharky’s Woodfired Mexican Grill. “While New Year’s is the ideal time to commit to eating and living healthier, our menu, which includes only the best ingredients that don’t sacrifice on flavor, can make it easy and enjoyable to incorporate that lifestyle choice year round. We developed our Get It Naked menu and Power Plates for those people, who want to incorporate more nutritionally sound meals into their lifestyles, and they continue to be among our most popular menu items.”

Sharky’s menu also offers handcrafted, Mexican-inspired choices such as burritos filled with organic beans and rice and all-natural, mesquite-grilled chicken or beef; marinated, mesquite-grilled organic tofu tacos; superfood salads with organic greens and quinoa; stone-fired pizzas; and many other hand-crafted, fresh and nutritionally dense choices.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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