Industry News | September 30, 2009

Sheetz is New Starbucks Competition

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Sheetz opens its fourth store in the Huntington area of West Virginia today with a location at 104 Route 19 in Hurricane.

This finishes the first phase of development of a new market for the convenience store chain. Three other stores were opened this summer in Barboursville, Milton, and Huntington.

"The opening of this store solidifies our presence in Southern West Virginia," says Stan Sheetz, president and CEO, Sheetz Inc. "The other stores that opened earlier this summer have been well received by people in this community. We hope to grow and become an important part of their daily lives."

The Hurricane store officially opens to customers this morning and employees will host a grand opening celebration with a ribbon cutting ceremony this afternoon at 3:30. Customers and all media are welcome to attend.

The 5,000-square-foot facility will offer fresh food items like the MTGo! and Shweetz Bakery lines of sandwiches, wraps, donuts, and muffins, along with the signature MTO line of Angus beef burgers, premium grilled chicken sandwiches, freshly made salads, french fries, onion rings, and more.

Sheetz Bros. Coffeez, a full-service espresso and smoothie bar staffed by a trained barista, is going to be available at the new store.

Customers can order hand-made specialty coffee drinks including lattes, cappuccinos, and mochas -- hot, frozen or iced. Frozen fruit smoothies round out this popular specialty drink menu. For those who prefer to pour their own, Sheetz offers premium brewed self-serve coffees made from 100 percent Arabica beans in a variety of flavors such as Breakfast Blend, Serious Dark Roast, 100 percent Colombian and Hazelnut.

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