ShopKeep POS, the leader in iPad point of sale to brick and mortar merchants across the U.S., announced that the company is the winner of the Technology Innovation of the Year Award, given annually by the Electronic Transactions Association’s (ETA) Star Awards Committee.

In addition, ShopKeep POS has been selected to be one of only four companies included on the 2013 ETA Technology Tour.

The announcement closely follows the launch of the ShopKeep POS Surround 360° Program designed specifically for credit card processors, indirect sales organizations, and other reseller partners to offer innovative cloud-based iPad point-of-sale technology to small- and medium-sized businesses.

“We are thrilled that ETA has recognized our innovative technology and are excited to showcase our iPad point of sale at this year’s conference,” says Jason Richelson, CEO and founder of ShopKeep POS. “Our Surround 360° Program gives partners the flexibility they need to integrate their products and services into our POS system and offer their clients something much more robust than ever before.”

Through the ShopKeep POS Surround 360° Program, partners have the opportunity to resell the existing POS system or to white label it based on the needs of their clientele. More than 600 partners are already part of the program and are selling ShopKeep POS to retailers across the U.S.

The ETA Star Awards are designed to recognize and showcase individuals and companies that have made a significant difference in the payments industry, whether through innovation, business practices, or contributions to the association.

The Technology Innovation Award honors one company that makes significant advancements for the industry and has demonstrated results with a product that is available in the marketplace.

ShopKeep POS has more than 6,000 active merchants nationwide and will be exhibiting its new technology in booth #1039 at this week’s ETA conference in New Orleans.