Industry News | February 14, 2017

Shrimp Po’ Boys Return to Krystal

Some deals are so good they have to come back, which is why Krystal is bringing back its hugely popular Mix for $5 value on Shrimp Po’ Boy sandwiches from now until April 16. Offered in partnership with King & Prince Seafood, the tasty soft-roll sandwiches are loaded with crispy butterfly shrimp and tangy sauce—just like the Southern sandwich classic. The fried to perfection shrimp also can be ordered by the basket paired with a choice of delectable sauces such as buffalo, BBQ or Texas petal.

“Shrimp is one of those tastes you just can’t get enough of,” says Heather Schlesinger, director of calendar programs & promotions for Krystal. “It only makes sense to bring back the coastal flavors all of our guests love.”

The tasty Mix 5 for $5 sandwich deal isn’t the only thing Krystal is bringing back this February—the beloved square burger chain is also offering the chance for one lucky family to win a beach vacation prize pack to the King and Prince Beach and Golf Resort on Georgia’s St. Simon’s Island.

“Biting into tender, juicy shrimp instantly conjures up thoughts of walking barefoot on the sand. For one of our lucky Krystal guests, this will be a dream we can bring to life,” says Schlesinger.

The Beach Vacation Getaway Sweepstakes will reward one grand prize winner with a complimentary three-night stay at the King and Prince Resort on St. Simons Island. The winning family will also enjoy a Shrimp Boat Tour adventure excursion, a cooking lesson with famous Chef Johnny Carino, roundtrip travel, and more.

“Krystal and Shrimp ring nicely together,” says Mike Tigani, director of marketing for King & Prince Seafood. “We are humbled to be working with a company that prides themselves on the same Southern culture and great food we at King & Prince do.”

To enter the sweepstakes, guests simply need to visit the unique URL found on the Krystal website and Facebook page. After registration, guests will receive a sweepstakes entry for the grand prize and can also play the “Shrimp Spin & Win Game” for a chance to win one of twenty-five second-place prizes including $10 Krystal Gift Cards. Guests who share the sweepstakes on Facebook can earn bonus entries for additional chances to win the grand prize. All guests who register for the sweepstakes will receive a coupon for a free Shrimp Po’ Boy sandwich with the purchase of any other regularly priced menu item, at participating restaurants.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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