Pretzelmaker/Pretzel Time announced that the company will once again host a National Pretzel Day celebration on April 26 at its 300 stores across the country. This year the company is putting a new twist on the holiday by asking customers to “sing for your snack.”

To mark this festive day, customers are encouraged to visit their local Pretzelmaker on National Pretzel Day, sing a snippet from a song of their choice, and receive a free soft pretzel (with or without salt). Patrons who prefer not to sing won’t go hungry—they can simply say “National Pretzel Day” to receive their free pretzel. The event is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands, Inc.

Pretzelmaker is also providing a way for customers to share their singing talents with the world by uploading a short video clip of themselves singing their own original songs to Pretzelmaker’s Web site for a chance to win a $50 iTunes gift card weekly. Pretzel fans needing inspiration can check out the recent “4 Buck Hook Up” music video produced by St. Louis teen Goofy Boi on the Web site. The sweepstakes will end May 16.

“National Pretzel Day has become a favorite annual celebration for our brand and we’re excited to add some extra energy with the ‘sing for your snack’ element,” says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. “The holiday is a fun way to recognize and celebrate pretzels as one of America’s favorite, and most versatile, snacks.”

News, Pretzelmaker