CEO Rene Prats and his partners at Sir Pizza announce a five-year agreement as the exclusive pizza partner of University of Miami Athletics, beginning June 2012.
The deal with UM will include integrated advertising, social media, and on-campus promotion with UM’s core athletic programs including football, basketbal,l and baseball. The arrangement was secured by UM Athletics' multimedia rights holder, Hurricane Sports Properties.
This move continues Sir Pizza’s expansion and presence in South Florida. Over the past year, the franchise’s market share has grown to include 10 locations in Miami-Dade and Broward as well as a mobile food truck. Sir Pizza will open restaurants in Aventura, Weston, South Beach, Midtown, and Marlins Park over the next three months.
“We at Sir Pizza have been big supporters and fans of University of Miami Athletics for many years,” says Rene Prats, Sir Pizza South Florida CEO.
“UM has a distinguished legacy in sports that has brought great national exposure to South Florida. We’re proud to work with the university and we look forward to building a successful partnership.”
The deal will help enhance brand awareness of Sir Pizza and increase the brand’s visibility at UM Athletic events, with signage at sports venues, advertising in event programs and increased exposure online and through the university’s social media platforms.
“Sir Pizza is a South Florida institution and they truly care about bettering the local community,” adds UM Director of Athletics Shawn Eichorst.
“Rene Prats and Sir Pizza are also long time supporters of the Hurricanes and ideal long-term partners for our athletic department.”