Slapfish announced a new multi-unit franchise deal that has been signed for the Northern Virginia market. Customers will be able to land the restaurant's already Instagram-famous Clobster Grilled Cheese, Lobster Rolls, and Chowder Fries, in Ashburn, Tysons, Reston, Fairfax, and Merrifield in the coming years. This is the California-based fast casual's first franchise deal on the East Coast.
Slapfish has quickly captured the hearts of seafood lovers with their impressive celebrity chef-driven fine dining menu at fast casual prices. Founder and celebrity chef Andrew Gruel originally opened the concept as a food truck in Orange County, but the restaurant's popularity soon saw expansion into bricks and mortar locations throughout California and in Utah. The franchise expansion plan includes opening restaurants in Arizona, Colorado, Texas, Idaho and Nevada with a location in Albuquerque opening this summer.
“It’s a very exciting time for Slapfish to expand to the East Coast,” says Chef Andrew Gruel. “We’re looking forward to our first opening in Virginia and meeting new seafood lovers. We’re hopeful we’ll continue expanding up and down the coast.”
Slapfish was founded on responsible sourcing practices and giving customers access to chef-driven, fine dining menu items at fast casual prices in a hip modern setting. Gruel and Slapfish have appeared on Food Network, FYI, NBC’s Today Show, The New York Times, Forbes, and The Cooking Channel, to name a few.
Fransmart serves as Slapfish’s exclusive franchise development partner and is the franchise development company behind explosive growths of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill.