Slim Chickens announced its new restaurant opening at 130 Outfield Drive in Madison. Legends Development, an experienced restaurant group with a development deal bringing nine Slim Chickens to Alabama, is at the helm of this new location.

The better-chicken brand has opened more than 150 locations across the United States and the United Kingdom, and is known for its passionate group of followers in the markets in which it operates. With more than 750 locations in development, the brand’s momentum shows no signs of slowing down.

“We could not be happier to have our fifth location up and running in Alabama,” says Jackie Lobdell, vice president of franchise development at Slim Chickens. “Working with experienced restaurant groups like Legends Development is such a rewarding process. Their dedication to provide Madison residents with fresh flavors and a comforting environment will bring them continued success!”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

Emerging Concepts, Fast Casual, Franchising, News, Slim Chickens