Slim Chickens announced that it is set to open a new location in Bristol, its sixth location in the United Kingdom, this winter.
The better-chicken brand has nearly 100 locations across the United States, the United Kingdom and Kuwait, and is known for its passionate group of followers in the markets that it has locations in. With more than 350 units in development, the fast-growing brand is well on its way to reaching its goal of 600 restaurants.
“When looking to bring a better-chicken brand across the pond, Slim Chickens was in a league of its own,” says Tom Crowley, CEO of Boparan Restaurant Group (BRG), the franchise partner of Slim Chickens in the United Kingdom and a multi-unit, multi-concept group. “From its high-quality product to the passionate executive team, we knew it was the right fit and would resonate with British diners.”
Highly regarded in the restaurant industry, BRG operates more than 60 restaurants within four brands across the United Kingdom. In addition to the five open Slim Chickens locations in the United Kingdom and the Bristol location in development, BRG is set to open five to eight additional locations in 2020 to complete their multi-unit franchise agreement.
“BRG is exactly the type of experienced multi-concept franchisees that we’re looking for as we expand into new territories, both globally and domestically in the United States,“ says Jackie Lobdell, executive director of franchise development at Slim Chickens. “Tom and his team’s passion for the brand and deep operational experience reflect the qualities we look for in franchise partners.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
In July, Slim Chickens attracted an equity investment from 10 Point Capital, the private equity firm behind segment leader Tropical Smoothie Café.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
