Slim Chickens Continues U.K. Expansion

    Industry News | August 7, 2020

    Slim Chickens will continue the international expansion of its 100 percent all-natural, fresh chicken and unrivaled flavor, with its newest opening in the Westquay Shopping Centre located at Harbour Parade, Southampton SO15 1QF on August 5.

    This opening marks the eighth Slim Chickens location in the UK. BRG has already opened seven Slim Chickens locations in London, Bristol, Cardiff and Kent.

    Boparan Restaurant Group has entered into a sub-franchise development agreement with JRK Restaurants under which the new sub-franchise partners will open initially five outlets across the UK's South Coast. JRK are established, London based businessmen who already have interests within the food and hospitality franchise sectors and have joined forces specifically to partner with BRG on the Slim Chickens’ brand.

    Judd Williams, BRG’s Franchise Director notes; “We are delighted to partner with JRK in what is a significant move for everyone associated with the Slim Chickens brand. As a result of this new signing, we have taken the first steps in our ambitious sub-franchise plans to fast track the roll out of Slim Chickens and introduce the brand to customers in more towns and cities across the UK.”

    Karim Kassam, Chairman of JRK comments; “Slim Chickens is undoubtedly one of the most exciting new brands in the market and we are pleased to partner with BRG to increase Slim’s presence across the UK. We are delighted to be opening our first  Slim Chickens restaurant within Southampton’s very popular WestQuay Shopping Centre..

    The Southampton opening is one piece in Slim Chickens’ larger growth story. Since its founding in 2003, the brand has celebrated over 100 openings, with an overall goal of opening 600 restaurants by 2025. In the UK alone, the brand has already grown tremendously to nearly ten locations.

    “Our freshly made southern dishes and homemade recipes create loyal guests who feel good about the food they’re eating,” says Slim Chickens Chief Operating Officer Sam Rothschild. “We’re proud to be able to grow our loyal fan base throughout the UK through our strong partnerships with like-minded franchisees.”

    By focusing on providing only 100% fresh, all-natural chicken tenders that are buttermilk-marinated, hand-breaded and always cooked fresh-to-order, the brand has committed to providing a “better chicken” experience that can’t be found anywhere else. In addition, a choice of 17 housemade sauces adds exceptional flavor and has earned admiration from both guests and critics alike. Slim Chickens also offers fresh sandwiches, salads, wraps and its signature chicken and waffles. To offset the savory side of the menu, rotating desserts served in Mason jars are also available.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.