Slim Chickens announced an aggressive multi-unit growth initiative to expand its presence in key markets across the United States. With a goal to reach 600 locations over the next 10 years, the brand is focusing its expansion initiative on southern, Midwest, mid-Atlantic and northeast states in the near term.
Today’s announcement comes on the heels of seven recently signed multi-unit franchise agreements totaling 71 units. With 350 locations in development, Slim Chickens is slated to open its 100th restaurant by December and plans to open minimally 30 locations in 2020. Current projections indicate 50 new units to open annually in the years to come. With an intensely loyal fan base and undeniable demand from franchise investors and consumers alike beyond its footprint today, Slim Chickens is well positioned to significantly expand its presence, which today spans 14 states and three continents.
Reflecting its ascension into one of the most coveted restaurant brands among multi-unit franchise investors, year-over-year sales growth is approaching 20 percent and year-over-year unit growth has surpassed 20 percent. As a result, Slim Chickens is firmly established as the “better chicken” brand to watch.
“We are in the perfect position to be aggressive with our franchise growth strategy,” says Jackie Lobdell, executive director of franchise development for Slim Chickens. “The wind is at our back. Through a distinct commitment to hospitality and high-quality food, we’ve developed a dedicated following in markets across the country. We offer attractive unit level economics, an exceptional support system, streamlined operations and an unmatched training program. Given the incredible momentum behind the franchise opportunity today, we’re ready to expand with experienced multi-unit operators.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
In July, Slim Chickens attracted an equity investment from 10 Point Capital, the private equity firm behind segment leader Tropical Smoothie Café.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.