Sloan’s Ice Cream announced a major development deal that will expand the brand into Saudi Arabia. This marks the concept’s third multi-unit franchise agreement in the Middle East this year, joining the five-shop deals struck for the United Arab Emirates (UAE) and Kuwait.
West Palm Beach, Florida-based Sloan’s—a premium brand combining innovative ice cream flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy and toys – has signed the multi-unit franchise development agreement with Alesayi Retail Company, a division of Omar Kassem Alesayi Group which owns and operates many well-known investment, technology, retail and real estate companies in Saudi Arabia.
“When we stepped into Sloan’s we knew that we wanted to bring this concept to Saudia Arabia,” says Ramzi Daklouche, Alesayi Retail Company’s Executive Managing Director. “The over-the-top atmosphere will appeal to the residents in Saudi Arabia and we’re excited to expand the footprint in the Middle East.”
Terms of the agreement include opening a total of eleven units in Saudi Arabia during the next seven years. The first location is expected to open by the end of 2017 in Jeddah.
“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” says Sloan Kamenstein, founder and CEO of Sloan’s Ice Cream. “The time has come to share Sloan’s yumminess around the globe and we’re thrilled about expanding our huge following into Saudi Arabia. Sloan’s has a bright future in Saudi Arabia and beyond.”
In addition to this development agreement, Sloan’s is actively pursuing growth throughout the Middle East in similarly attractive markets. Firmly established as a concept that seasoned entertainment and restaurant ownership groups can expand with given the consumer appeal it commands, Sloan’s is a perfect fit for the lifestyle and shopping centers that have become extremely popular in the Middle East.
Since opening its first store in 1999 in West Palm Beach, Florida, Sloan’s has become an iconic, palatial tribute to ice cream. Today, there are seven South Florida shops and three California shops with two in San Diego, one in Los Angeles and a Santa Monica location planned for a summer 2017 opening. Expansion plans call for a total of 200 franchise units open and in development in the next five to seven years.
Sloan’s shops are community destinations like no other. Plush toys line the walls, homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store. The stores that the Alesayi Retail Company develop will include the treats and atmosphere that has provided Sloan’s its cult following around the globe.
Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy’s Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade apple pie).
Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan’s has demonstrated a track record of achievements in every economic climate. Owners of Sloan’s franchise units receive ongoing training and support, along with invaluable insight and leadership from Kamenstein and his franchise development team.