Sloan’s Ice Cream opens this summer in San Diego, California.
Widely known for its colorful presence throughout South Florida, Sloan’s is making its arrival to the West Coast at the Westfield UTC Shopping Centre in San Diego. Opening on the high-end mall’s main level, Sloan’s will be situated adjacent to the movie theater and kids play area, near other well-trafficked retail shops.
“We could not be happier to be expanding to California for the first time,” says Sloan Kamenstein, CEO and founder of Sloan’s Ice Cream. “When we knew we wanted to branch out into different markets, California—especially San Diego—made the most sense. This is a fantastic launching point for the brand’s growth in Southern California and beyond into key markets throughout the region.”
Construction on the new shop is set to launch early July, with an opening date set for October 1, 2014.
Since the inception of its first store in 1999, Sloan’s Ice Cream has grown to five locations in Palm Beach County, Florida.
“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” says Kamenstein, who trained at London’s Le Cordon Bleu culinary school, as well as in a variety of kitchens throughout France. “The time has come to share Sloan’s yumminess beyond South Florida.”
Kamenstein says that growth into Californiais the next phase in continuing to bring Sloan’s Ice Cream shops to desirable venues nationwide.
“It’s about taking the next step in creating a successful brand,” Kamenstein said. “We’ve been privileged to serve South Florida for a long time, and we feel equally as fortunate to bring the same level of distinction to Southern California. San Diego is just the first of many locations on the West Coast and nationwide. We plan on opening many more.”
In addition to this opening, Sloan’s Ice Cream is poised for nationwide expansion through its franchising initiative, which calls for adding 200 franchise units in the next five to seven years. The first franchise location opened in 2013 in Delray Beach, Florida.