As many brick-and-mortar shop owners struggle with increased costs and shrinking in-store sales, small businesses with e-commerce sites are augmenting their revenues with online sales. As more consumers search Google first to find bargains and products, local small businesses with properly marketed Web sites are benefiting from national exposure. According to a report from iProspect and Jupiter Research, 62 percent of searchers click on a link within the first page of results. Having an e-Commerce Web site, small businesses have secured new audiences to increase holiday sales.
Measuring online store purchases by consumers for the same period, the Monday following Thanksgiving in 2007 and 2008, Network Solutions noted a year over year increase in both units and cash sales in 2008. While consumer purchases online have lagged in the past few months, the Cyber Monday increase is positive for small business retailers online in the run up to the holiday buying season.