Smashburger announced that it appointed John Harris as senior vice president of marketing. As the company grows at a rapid rate, having sold franchise and joint venture agreements to open more than 350 locations over the next five years, Harris will play an integral role in guiding Smashburger. He has launched, grown, and optimized some of the most renowned consumer brands across all media platforms, including advertising, promotions, public relations, social media, and digital marketing.
Harris has 20 years of experience in leading brand strategy and marketing communications for restaurant, beverage, and packaged goods companies on a local, national, and global level. Previously, Harris served as president of TBWA’s KarshHagan Advertising in Denver, developing marketing campaigns for McDonald’s, Fresh Gourmet, American Crew, and TD Ameritrade. As senior vice president of The Integer Group, one of the world’s largest retail marketing agencies, Harris led the brand and retail marketing efforts for Coors Brewing Company, the customer marketing teams for Procter & Gamble, and launched Integer’s digital marketing practice.
“John’s industry knowledge will support Smashburger’s exponential growth and our goal of becoming every city’s favorite place for burgers,” says Smashburger chairman and CEO David Prokupek. “Our fast-casual concept and delicious menu items are truly resonating with our customers. John’s expertise will continue to build our brand as we spread our concept across the country through traditional marketing initiatives as well as nontraditional methods such as social media and mobile technologies.”
“Smashburger is a relatively young restaurant, but is growing at an accelerated rate,” Harris says. “I look forward to providing guidance and strategic direction for Smashburger as we mature and become one of America’s favorite new brands.”