Industry News | October 5, 2015

Smashburger to Develop 25 Units in Egypt

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Smashburger is smashing its way to Egypt. The critically acclaimed fast-casual, better-burger restaurant with fresh, smashed-to-order burgers, is excited to announce that it has added the Pearll Investment Group as a new franchise partner in Egypt. This is Smashburger’s initial entry into Egypt, with 25 restaurants expected to open over the next several years. The launch of Smashburger in Egypt will expand the brand footprint to nine countries.

Smashburger offers a diverse menu featuring quality, fresh, smashed-to-order burgers that are seared and seasoned on the grill to lock-in natural juices. The menu features innovative burger combinations, or guests can create their own burger or chicken sandwich, customizing the bun, sauces, toppings, and cheese. Customers can pair burgers with irresistible sides, like seasoned fries with rosemary, olive oil, and garlic, haystack onions, or fried pickles, or indulge in a wide variety of additional menu items, like fresh salads, premium handspun Häagen-Dazs shakes and craft beer, all at a great value.

“We are absolutely thrilled to bring our first Smashburger to Egypt. Mr. Saif Jaffar Alketbi and Mr. Abdel Hameed Mostafa Ahmed will be valuable members of the Smashburger team, especially with their extensive operations experience,” says Scott Crane, CEO of Smashburger. “The Egypt communities are experiencing explosive growth and are perfect targets for our brand. We feel confident the local community will embrace our customized, hand-crafted burgers."

Currently owning more than 10 chain-restaurants in the region, Pearll Investment Group brings extensive restaurant management and operations experience to the table and will be funding the growth of the Smashburger operation in Egypt. Smashburger restaurants in Egypt will be led by Abdel Hameed Mostafa Ahmed, who has 10 years of experience in the fast casual industry. Smashburger will be Pearll Investment Group’s latest addition to the better burger landscape in the Egypt.

“The fast casual dining market has yet to reach its potential in Egypt and there is a huge opportunity for brands such as Smashburger,” Abdel says. “Due to its focus on quality and taste, we are certain Smashburger will be a success and we look forward to bringing the fresh, smashed to order concept to Egypt and replicating the success of the brand internationally.”

Since January this year, Smashburger has added approximately 65 new restaurants and has seen 22 percent new unit growth. Across the United States, Kuwait, Canada, El Salvador, Panama, Costa Rica, Bahrain, and Saudi Arabia, there are currently more than 330 total units. Smashburger is actively seeking partners to spread the global appetite for America’s favorite food internationally in Europe, Asia, South America, and beyond.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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