Smashburger, the rapidly expanding better-burger restaurant concept, is pleased to announce the addition of three new franchise partnerships for airport locations in Dallas, Texas; Philadelphia; and San Jose, Costa Rica, accelerating the company’s growth in nontraditional locations.
Smashburger has partnered with the following seasoned franchisees to introduce the brand’s smashed burgers and sizzling menu offerings to travelers at the following venues:
Brett Willis, senior vice president of franchise sales for Smashburger, says, “Smashburger is a brand well positioned for travelers who are looking for a better-burger option and menu variety while they are on the go. Today’s travelers want speed and value but do not want to sacrifice on taste or quality. Smashburger fills that gap. We continue to explore opportunities to bring Smashburger’s fast-casual dining experience to airports, as well as food courts and college campuses across the U.S. and internationally.”
Smashburger first debuted its better-burger offering to airport travelers in 2011 with the opening of its Newark International Airport location in Terminal C, which is operated in partnership with local franchise owner Scott Gillman of Mascott Corporation.
Since then, the brand has also partnered with HMSHost to make the restaurant’s debut at Salt Lake City International Airport, Concourse D.
Dave Prokupek, chairman and CEO of Smashburger, adds “We have found that our airport locations serve as a great introduction to the brand and our food for consumers who may not have a Smashburger yet in their home cities. We are very pleased to add these three airports to our nontraditional portfolio. We look forward to continued growth in this sector.”
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