Smashburger, a fast-casual restaurant franchise known for its signature smashed burgers, announced the appointment of franchise sales and real estate industry veteran Glenn M. Moon as director of franchise sales. Moon joins the franchise sales team, under the direction of Gregg Koffler, senior vice president of franchising, to support the brand as it continues its expansion nationally and abroad.

Moon joins Smashburger following a strategic role at Choice International, where he was responsible for leading the growth of brands such as Sleep Inn, Cambria Hotels & Suites and The Ascend Collection in the Western United States.

“Glenn’s many accomplishments in a variety of franchise and real estate ventures will help Smashburger continue to grow and thrive,” says Koffler. “Glenn's decade long experience building solid client relationships and constructing strategic sales and development insights make him a valuable addition to our growing team.” 

Moon holds a Bachelor of Science from Northern Arizona University, and is in route to completing a certification from Cornell University in December of this year in hotel investment and asset management. Moon is also pursuing ongoing education from the Urban Land Institute for best practices in site selection and acquisition.

“Smashburger is an exciting brand that has global brand recognition and appeals to a very expansive audience. The ownership, leadership and offering all align with my personal values, which was extremely attractive to me as I made my decision to join the team,” says Moon. “I am looking forward to working with this team to help identify, cultivate and manage new franchise opportunities during this brand’s rapid growth phase.”