To celebrate National Burger Month this month and with summer grilling season right around the corner, Smashburger is serving up a brand-new signature summer-time burger. The Spicy Cowboy is Smashburger’s version of the ultimate all-American burger delivering a sweet and spicy kick, inspired by the bold flavors of Texas but now available for everyone nationwide to enjoy (for a limited time only).

Burgers are the ultimate canvas upon which to create new flavor combinations. Now more than ever, consumers want their burgers bold and spicy. In fact, 80 percent of consumers say they enjoy their foods hot and spicy.

The Spicy Cowboy Burger features a chili pepper kick with garlic-grilled jalapeño peppers—one of the most popular spicy flavor profiles among consumers, plus sweet, smoky, sticky barbecue sauce, and the perennial burger favorite: bacon.

Burgers, Marketing & Promotions, News, Smashburger