Industry News | April 14, 2009

Smashburger Opens 10th Colorado Location

Smashburger, Colorado’s favorite hometown burger, is opening its first mountain restaurant in Dillon on April 17, 2009. Located just off I-70 at Exit 205 at 265 Dillon Ridge Road, Smashburger will bring a better burger to Colorado’s high country residents and commuters.

Smashburger is a Denver-based fast-casual concept launched and funded with $15 million by private equity and concept development firm Consumer Capital Partners (CCP). The newest Smashburger marks the company’s 10th Colorado location and 12th location nationwide. The Dillon location is the latest in the company’s national expansion plans, which are expected to include several hundred new stores over the next few years.

“Opening a mountain location is a logical next step in our local and national expansion,” says Scott Crane, president of Smashburger. “Diners in Colorado’s mountain towns tend to have to settle for ordinary affordable fare or very high-end fine dining. There are not a lot of options in between, so Smashburger will definitely fill an unmet market with the best $5 burger out there.”

Named for the cooking method used to create the perfect burger, Smashburgers are either a one-third or half-pound ball of beef smashed on a flat grill to sear in the juices. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments. The menu also includes grilled Smashchicken sandwiches, Smashdogs, Smashfries, Veggie Frites, haystack onions, entrée salads, and kids’ selections. To round out the perfect burger meal, diners can order Haagen Daz shakes, wine, or frosty mugs of beer.

“We’ve built Smashburger on the idea that ‘smashing’ a burger to seal in the flavor, creates a better-tasting, better-quality burger, which is exactly what burger lovers have been looking for,” says Tom Ryan, Smashburger founder and CCP managing partner and chief concept officer.

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