Smashburger, a fast casual “better burger” concept launched by private equity and concept development firm Consumer Capital Partners (CCP), today opened its fifth location at 3299 S. Broadway, at the intersection of Broadway and Floyd in the Denver, Colorado, suburb of Englewood. This latest Smashburger will be one of eight the Company plans to open in Denver by the end of the year. 2008 expansion plans also include bringing the concept to Texas and Kansas for a total of 15-20 stores open by the end of the year.
“We started out as one store in Glendale just over a year ago, and the burger love we have received since then has been overwhelming,” says Scott Crane, president of Smashburger. “Burger lovers can connect with our certified angus Smashburgers, our unique sides like the veggie frites and haystack onions, as well as the premium Haagen-Dazs shakes because it is an authentic burger experience that is good for every and any occasion. But we know that there are many more underserved burger lovers out there who haven’t been able to make the trip to one of our other four stores around Denver. So, our new Broadway and Floyd location should help fill the gap for the residents of Englewood, the hospital systems of Swedish Hospital and Craig Hospital, and all of the great businesses in the Englewood area.”
The approximately 2,000-square-foot new store features a soaring, arched wood roof and eight-foot-tall, bold red lettering of Smashburger’s simple call to action: “smash.sizzle.savor.” The new store will employ approximately 20-25 employees.
“We’re pleased to have Smashburger opening in Englewood,” says Englewood Mayor Jim Woodward. “It’s another great example of the revitalization happening along South Broadway.” Crane adds, “We define success as being every neighborhood’s favorite burger, and we look forward to earning that level of respect from the citizens of Englewood.”