Smashburger will kick off a nationwide fundraiser benefiting the Davis Phinney Foundation in support of the organization’s mission to help people living with Parkinson’s disease. Starting on Monday, August 18, through September 14, all Smashburger restaurants nationwide will sell commemorative orange bracelets embossed with the foundation’s motto and rallying cry, “Every Victory Counts.” For $2, guests can show their support for those living with Parkinson’s and help fund programs and research aimed at improving quality of life. Net proceeds from the bracelet—Smashburger has committed at least $30,000—will go directly to the Davis Phinney Foundation. In return for the $2 donation, each guest will also receive a coupon for a free beverage redeemable at their next visit.
The launch of the fundraising promotion coincides with the kickoff of the USA Pro Challenge, the largest professional cycling race in the U.S., of which Smashburger is a founding partner. The seven-day race through the Colorado Rockies starts in Aspen on Monday, August 18, and will travel 550 miles through the state to the thrilling finish in downtown Denver.
As an Olympic bronze medalist and winner of multiple Tour de France stages, Davis Phinney has achieved more victories than any other American cyclist in history. In 2000, Davis was diagnosed with young-onset Parkinson’s disease (YOPD) and, in 2004, founded the Davis Phinney Foundation to provide much-needed information and inspiration to enable people living with Parkinson’s to take more control, better manage their condition, and commit to making changes that support long-term wellness. As a passionate supporter of cycling, Smashburger is proud to help rally Coloradoans, cyclists, and guests throughout the nation behind this cause and the Davis Phinney Foundation’s mission to help those living with Parkinson’s fight hard, live fully, and thrive.
“As we approach the USA Pro Challenge next week, we are reminded of the greatest riders in U.S. cycling history, and particularly of Davis Phinney and his tireless dedication to helping people in the Parkinson’s community understand that they can control how they choose to live with this condition and have a profound, positive influence on their own wellness,” says Scott Crane, CEO of Smashburger. “Our goal is to share the mission of the Davis Phinney Foundation with our guests while raising money for the Foundation’s important work.”
In addition to fundraising through its restaurants across the country, Smashburger will be accepting donations for the bracelets at its tent in the Finish Festival each day at the USA Pro Challenge, as well as giving away bracelets at the final stage of the race to share the foundation’s mission, popularize its motto, and build awareness about Parkinson’s and the foundation among cycling fans.
“Our goal is to improve the lives of those living with Parkinson’s by providing essential information, practical tools, and inspiration to those affected directly or as care partners, as well as to encourage and support innovative research that focuses on living well right now,” says Davis Phinney. “As a resident of Boulder, I greatly appreciate the support of Smashburger, a local Colorado company that shares my passion for cycling and making a difference in the world. On behalf of the foundation, I extend my sincere thanks to Smashburger and its guests for their support of the Parkinson’s community.”