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Smashburger, the expanding better-burger concept, announced itentered into a consulting relationship with Innovative Strategies to strategically assist in expanding its restaurant presence in the nontraditional concession market, principally U.S. airports.
Smashburger is a fast-growing player in the fast-casual sector of the better-burger restaurant industry. Smashburger’s menu also features a variety of regional recipes, craft beers, and hand-spun Häagen-Dazs shakes. There are currently 255 Smashburger locations worldwide and the company is on track to reach the 500-unit milestone within the next few years through partnerships with experienced multiunit franchisees as well as its own investment in corporate store growth.
“We are pleased to enter into this strategic association with Innovative Strategies, which is one of the premier airport consulting firms specializing in the airport concession arena. We are interested in growing our national airport presence and they bring a demonstrated track record of success and thus are well qualified to introduce Smashburger’s better burgers and premium hospitality experience to our airport consumers,” says Scott Crane, CEO of Smashburger.
“Smashburger is a superior better-burger brand that has consistently elevated the burger category through its quality product and excellent customer service. We are excited to represent an industry leader and increase Smashburger’s U.S. airport market presence,” says Mario Trevino, president of Innovative Strategies.