A recent study of college-student eating habits and expectations conducted by Fluent determined that the majority (65 percent) of students eat on-campus most of the time, with taste, price, and quality being the key drivers behind their dining decisions. With the opportunity to grab market share and introduce the next generation to a better burger option, Smashburger announced its plans to expand the fast-casual brand in college and universities across the country.
“Through the success of our Texas A&M and Notre Dame locations, we’ve seen firsthand the tremendous opportunity college and universities offer our brand,” says Gregg Koffler, senior vice president of franchising, Smashburger. “Our prototype flexibility and menu is ideal for the campus setting and busy, on-the-go students, making it the ideal fit for sophisticated franchise investors looking to serve the next generation of restaurant guests.”
Smashburger's operation delivers an exceptional customer experience while meeting some of the unique opportunities in non-traditional venues such as colleges and universities. Smashburger has achieved efficiencies due to its one-of-a-kind smashing process, which turns out fresh, juicy burgers and chicken sandwiches in just minutes—ensuring a quality product in even the highest volume environments. The cooking technique enables Smashburger's compact kitchen design, which maximizes every last square inch of space, allowing Smashburger to fit into virtually any size or space. In fact, the company can open locations in as little as 400 square feet.
Slated to open in the first two weeks of September, Smashburger will double its college and university presence with openings at Eastern Michigan and Kean Universities. Students and faculty will have access to an upscale quality burger packed with flavor and served at a great value. Smashburger has adapted the menu at its college and university locations to offer variety, quality and convenience to on-campus diners. Aside from 100 percent Certified Angus Beef burgers, the menus will offer grilled or crispy chicken sandwiches, entrée salads, and a selection of premium sides.
"We are very excited to have Smashburger as a part of our food lineup here at the Miron Student Center, providing our students and faculty a new experience with a better burger option," says Michael Frungillo, president of gourmet dining at Kean University. "Students crave a high-quality, customizable dining experience at a fast pace. We feel Smashburger is the perfect partner to fit this demand."
The Eastern Michigan University location is located inside the Student Center. Operating hours are 11 a.m. to 10 p.m. Monday through Friday and closed on Saturday and Sunday.
The Kean University location is located inside the Miron Student Center. Operating hours are 11 a.m. to 7:00 p.m. Monday and Wednesday, 11 a.m. to 11 p.m. Tuesday, 11 a.m. to 1 a.m. Thursday, 11 a.m. to 5 p.m. Friday and closed on Saturday and Sunday.