Industry News | September 10, 2015

Smashburger Unveils "Sinful" New Campaign

image used with permission.

Smashburger announced it is kicking off the debut of its newest limited-time offer burger with a social media campaign: #SinCitySurvivalTips. The promotion comes in celebration of the brand’s newest addition to the burger family, the Sin City Burger, an eclectic combination of American cheese, Smash Sauce, haystack onions, Applewood-smoked bacon, and fried egg served on an egg bun. The Sin City specialty burger, originally created as the regional burger for the Las Vegas market, is now available nationwide until October 26.

Smashburger invites fans who think they have what it takes to survive the “Sin City” to submit their most outrageous survival tips on Instagram or Twitter using the hashtag #SinCitySurvivalTips by 12 a.m. EDT on October 20. One winner will have the chance to put their tips to the test for a weekend getaway in Las Vegas for two people. Any and all tips will be accepted as long as they include the campaign hashtag and Smashburger encourages fans to get crafty and creative with their submissions. Throughout the campaign, Smashfans can visit the campaign microsite,, to learn more about the promotion, rules, and regulations, and view other Sin City Survival Tip submissions.

“We’re excited to introduce our fans to a taste of Las Vegas through the introduction of the Sin City Burger nationwide for the first time,” says Josh Kern, chief marketing officer for Smashburger. “Social media has proven to be a great vehicle for us to engage with our fans on a new level, and we’re excited to see the creativity that comes through with this campaign.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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