Smoothie King is jumping into gaming through a new partnership with competitive esports team and content powerhouse, OpTic Gaming. This marks Smoothie King’s first partnership in the gaming space – tapping into a new market of gamers eager to be fueled for hours of watch parties, entertainment, and gaming.

Smoothie King will serve as the presenting sponsor and meal sponsor of three Scump Watch Parties, which bring in hundreds of thousands of viewers per party for fans to livestream all the action alongside the legendary gamer, X Games Gold Medalist and former Call of Duty World Champion. The partnership will also include custom video content, social posts, and sponsorship of OpTic’s highly acclaimed Around the Bar podcast.

“The partnership with OpTic delivers the ultimate better-for-you option for esports athletes – and of course, their loyal fans – looking for a delicious, protein-packed boost to help stay on top of their game,” says Marianne Radley, Chief Marketing Officer at Smoothie King.

“Elevating Gameplay one sip at a time – our Partnership with Smoothie King is a winning blend of energy, strategy and pure refreshment,” adds Hector Rodriguez, CEO of OpTic Gaming.

The partnership officially kicked off on Friday, February 23rd with the first Smoothie King presenting Scump Watch Party.