Industry News | September 26, 2014

Smoothie King Kicks Off Opening with Fitness Challenge

image used with permission.

Smoothie King held a grand opening event on Saturday at its new (and very first) store in Cedar Park, Texas. The Austin area store opening represented somewhat of a milestone for the 40-year-old company, which opened its first location in 1973.  

“We realized that the new Cedar Park location was going to be our 700th store, so decided to celebrate the occasion the Smoothie King way, by incorporating fitness challenges and offering healthy smoothies to those in attendance,” says Wan Kim, owner and CEO of Smoothie King.

At the event, Hill Country area kids were encouraged to participate in the “Smoothie King 700 Step Challenge,” a fitness activity designed to get children to be more physically active. Participants were given a card to track their progress as they complete tasks throughout the week like drinking water, jumping rope, or eating fruits and vegetables. Kids with completed cards can redeem them at any Smoothie King store for a free smoothie. The winner of the challenge will be crowned Smoothie King or Smoothie Queen and will receive special recognition through an award and free gifts.

With its store opening and fitness challenge, Smoothie King hopes to encourage Cedar Park residents to adopt healthier lifestyles by incorporating more fitness into their daily routines, and adding smoothies and healthy snacks to their diets. 

Under its accelerated expansion plan, Smoothie King plans to open more than 1,000 stores across the United States over the next three years. The Metairie, Louisiana-based company reports it has extensive franchise opportunities available in the Southeast, mid-Atlantic and Northeast regions, as well as Texas.   

The new Cedar Park store is Smoothie King’s fifth Austin-area location and is located at Cedar Park Town Center, 909 E Whitestone Blvd.  

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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