Smoothie King named restaurant industry veteran Rebecca Miller as its new chief marketing officer to support its fast growth, an upcoming rebrand and strategy for the Clean Blends initiative. Her first official day with the company was February 25.
Before joining Smoothie King, Miller served as senior vice president of marketing for On The Border Mexican Grill & Cantina, the largest Mexican restaurant in the United States. She previously spent nine years in various brand marketing and product innovation leadership roles with Pizza Hut, Inc.
“Rebecca has a great deal of talent and experience engaging and working with franchisees, which make up most of our system,” says Smoothie King CEO Wan Kim. “Her leadership style will position us for marketing success as we continue in our rapid growth phase and the ongoing focus on clean eating.”
Smoothie King passed the 1,000-store milestone in 2018, opening more stores last year than ever in its history. In 2019, Smoothie King also continues expanding its industry-leading Clean Blends innovation that makes smoothies more nutritious with more whole fruits and veggies, no artificial colors, flavors or preservatives, and zero grams of added sugar in many options, with the goal of becoming an integral part of guests’ health and fitness journeys.
“I look forward to helping Smoothie King further its mission to inspire guests to lead healthy, active lifestyles, while supporting growth and franchisee success,” Miller says. “Wan and the team have such a clear vision for this brand, and I am eager to help realize it at both the corporate and local levels.”
Miller holds a BBA in Marketing from the University of Oklahoma’s Price College of Business. She remains actively involved in the school’s JCPenney Leadership Program and has served as a guest lecturer for the Price College of Business for more than 10 years.