As the current health climate continues to keep people sheltered in place, many of whom are left without accessible or affordable fitness options, Smoothie King is finding new ways to encourage and support health and fitness goals during the COVID-19 pandemic.
Starting now, Smoothie King will provide 10,000 of its elite-status Healthy Rewards loyalty members – referred to as Champions – access to a 90-day free trial of Under Armour’s MapMyRun MVP subscription. In addition to features like unlimited workouts and personal-goal tracking, MapMyRun MVP offers a number of interactive premium features like individual training plans, mobile coaching, live workout tracking and more.
Additionally, all of Smoothie King’s Healthy Rewards members will receive access to premier written and visual fitness content via Under Armour’s MyFitnessPal. From now until the end of June, Smoothie King will email all loyalty members links to specially-selected content from MyFitnessPal’s extensive library of workout blogs and videos. Content is categorized based on specific pillars of health – movement, nutrition and mindset – and will consist of at-home workout videos, developed by the UA Human Performance Team, as well as guided workouts in article format.
“As more people search for viable at-home workouts and viral fitness content, Smoothie King is supporting our guests’ healthy and active lifestyles with a convenient, best-in-class resource at an unbeatable value,” says Smoothie King CMO Rebecca Miller. “By collaborating with Under Armour’s digital apps, we are aligning ourselves with a reputable and respected brand in the fitness space, and we’re also showing our commitment to our Champion loyalty members. We’re saying, ‘Smoothie King is still here for you, and we can still be an integral part of your health and fitness journey during these trying times.’”
Smoothie King will email Healthy Rewards Champions a unique promo code to a 90-day free trial of MapMyRun MVP. The first 10,000 Champions to redeem the offer will receive access. To be eligible, these elite-status loyalty members must be at least 13-years old and live in the United States. The offer is limited to one guest per account and expires on July 31, 2020.
To become a Champion member and earn elite status, guests must spend over $350 per year at Smoothie King using the Healthy Rewards App.
