Snap Kitchen, the one-stop healthy meal shop, is setting out to ignite a "Revolution in Not Cooking" with the launch of its new brand identity and advertising campaign. Rolling out across its 43 locations in Austin, Houston, Dallas, Chicago, and Philadelphia, the new initiative reflects the company's vision of a world where healthy eating is easy, accessible and delicious. Each Snap shop provides time-crunched customers with a wide assortment of made-from-scratch, portioned, and convenient meals that are nutritionally balanced, fresh, and full of flavor. It's like having your own personal chef cook for you every day.
"Snap Kitchen takes the guesswork and time commitment out of cooking, making it easy and hyper-convenient to enjoy a craveable, healthy, handmade meal," says Dave Kirchhoff, CEO of Snap Kitchen. "We cater to busy people, helping them to get out and enjoy life instead of spending time at the grocery store and in the kitchen. Our new shop designs make it even easier to access our variety of meal solutions on the go."
As one of the fastest growing healthy concepts in the country, Snap Kitchen is launching a new brand to stand strong for years to come. Developed with design firm Pentagram, the rebrand includes full shop redesigns along with a modernized logo, new packaging and an optimized labeling system that allows customers to make smart, fast decisions. The newly imagined shops can now be experienced at its locations across Austin, Houston, Dallas, Chicago, and Philadelphia.
With the rebrand comes its first ad campaign that aims to start a "Revolution in Not Cooking," leading consumers to find more productive ways to spend their precious time. With healthy, handmade meals ready to pick up, heat, and serve, Snap Kitchen makes not cooking a reality. You can truly see the brand's personality come to life with messages like "Healthy Eating Sucks. So We Fixed It." running on hyper-targeted billboards, bike share racks, transit advertising, CRM, digital, and social media. The campaign was created in partnership with Alex Bogusky's agency network COMMON, a creative accelerator and community for social businesses, designed to catalyze and promote ideas that take care of the planet and all the creatures on it.
Founded in 2010, Snap Kitchen offers a vast selection of delicious meals made from scratch daily with wholesome, locally sourced ingredients that cater to a variety of dietary needs, including gluten free, vegetarian, vegan, paleo, dairy free, and low sodium.