Snappy Salads announces the addition of Rob Viveros as CEO. Prior to joining Snappy Salads, Viveros was the CEO for MCrowd, a Dallas-based restaurant company that owns and operates 32 locations including Mi Cocina, Taco Diner, and The Mercury. Prior to that, Viveros spent 20 years with Darden Restaurants in multiple capacities, most recently as executive senior vice president of operations. Viveros is familiar with Snappy Salads as he has served on the board since July 2016.
“I am very excited for this opportunity to join Snappy Salads. Over the last 12 years, Chris [Dahlander] and every team member have created an outstanding healthy and eco-friendly restaurant. It is my honor and privilege to continue the growth and development of Snappy Salads,“ Viveros says.
“Rob’s passion for developing people into leaders is what Snappy Salads needs at this stage in our life cycle” says Ray Hemmig, investor and board member. “We jumped at the opportunity to bring in Rob. He has an incredible background with top-notch organizations, and we’re flattered that he decided to join us.”
Chris Dahlander, founder, will remain chairman of the board and take on the title of chief marketing officer. Dave Orenstein will occupy the newly created role of chief development officer to concentrate on upcoming growth opportunities.
“After a year of explosive growth, our focus in 2018 will be on developing our team of dedicated professionals and creating more and more loyal guests by helping them discover satisfying and craveable salads,” Dahlander says.
Snappy Salads currently operates 17 restaurants in Texas and will open its third Houston location in the downtown tunnel in April.