Industry News | July 26, 2012

Sneaky Pete’s Moves Toward Digital Menuboards

Highlands Digital Media, a leading provider of digital menuboards, digital retail signage solutions, and digital place-based advertising networks, was selected by Sneaky Pete’s to roll out a digital menuboard solution for its newest franchise in Margaret, Alabama.

“We are very excited to partner with the franchise operator, Rusty Creel, Sneaky Pete’s, and Means Advertising (Sneaky Pete’s advertising agency) in the design, development, deployment, and management of their digital menuboards,” says Chuck Adams, VP of DOOH Solutions for Highland Digital Media. “Our goal was to build a platform that will allow Sneaky Pete’s to showcase their menu items and combos with great food shots and great video. Means Advertising did a fantastic job providing the initial design and creative work.”

"The ability to include video within our menu board design is invaluable,” says Kevin Gustin, vice president, creative director for Means Advertising. “Seeing video of our food on a large screen at the point of ordering is the best possible way to drive sales. The video menuboards allow us the ability to have a completely different look for breakfast and for lunch. This gives us maximum design flexibility."

“Today’s restaurant owners are looking for menu board solutions that are visually appealing to customers and can provide a positive dining experience,” Adams says.

“They also want a solution that offers better pricing flexibility, lowers the cost of make menu/price changes, offers improved operational efficiency, helps promote their high value brands, and provides a great ROI. The search for this type of solution is fueling an explosion in digital menuboards as they replace traditional menu boards. We believe this project will be a showcase for the Sneaky Pete’s brand.”

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