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Sodexo, Inc. announced today that it signed a master retail license agreement with the award-winning Indian concept, Café Spice, to bring traditional Indian cuisine with a South Asian flair to Sodexo operations across country. The concept made its nontraditional debut in the university segment this fall at Sodexo-managed Babson College in Massachusetts and at Georgia Tech in Atlanta.
Since then Retail Brand Group, Sodexo’s strategic branding company, worked with Café Spice to develop solid brand positioning and aesthetically capture the essence of its brand through new identity design that helps tell its story and engages customers in a more experiential way. This included a new look and feel for the concept as well as the addition of the chutney bar. The new Café Spice is available as of April 1 and is exclusive to Sodexo.
The menu features traditional Indian favorites like Chicken Tikka Masala, Curry Bowls, and Chicken Vindaloo, all prepared using all natural ingredients and Halal meats. Also available are Café Spice’s naan sandwiches, a made to order, folded, crispy naan bread with a variety of authentic fillings. Adding to the experience is the chutney bar where guests can customize their entrée with traditional chutneys such as mango, tamarind and mint.
“Indian fare plays an important role in our brand portfolio as customers seek traditional ethnic flavors, including the aromatic spices and rich flavors that Cafe Spice has to offer,” says John Nappier, vice president of business development for Sodexo’s Retail Brand Group. “Cafe Spice is an award-winning brand that sees the importance of reaching customers in non-traditional locations with an engaging, on-trend offer.”
The license agreement grants Sodexo the right to open and operate the Cafe Spice concept at its various managed locations for the next 10 years.