Industry News | February 8, 2016

Sonic Adds Green Mountain Coffee to All-Day Breakfast

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Sonic Drive-In, the nation’s largest chain of drive-in restaurants, is raising the bar for breakfast quality by announcing a partnership with Keurig Green Mountain Inc., a personal beverage system company, to offer hot, fresh Green Mountain Coffee. The addition of Green Mountain Coffee to Sonic’s popular breakfast lineup represents Sonic’s latest step towards creating new distinctively delicious beverages, for every guest’s taste preference.

To complement the launch of Green Mountain Coffee at its drive-ins, Sonic invites guests to kick start their day the right way with a new Breakfast Express deal, featuring a Breakfast Burrito and a Green Mountain Coffee or fountain drink for $3, ready in two minutes.

“Sonic takes pride in offering one of the best breakfast lineups in the industry and we continually seek new ways to provide our guests the best quality and value in new and innovative ways,” says Scott Uehlein, vice president of product innovation and development for Sonic. “When it comes to sourcing and roasting the finest coffee available, the Green Mountain Coffee brand is second to none. Value, quality, and speedy service are several of the cornerstones of the Sonic brand’s commitment to its customers, and this new partnership and Breakfast Express deal raise the bar in the ongoing [quick service] breakfast wars.”

Sonic bolsters its breakfast offering by launching the partnership with Green Mountain Coffee, a brand that prides itself in roasting the highest quality coffee in the world while building strong, lasting relationships with the farmers who grow it. Sonic guests will now be treated to a smooth, aromatic, and mild blend from Green Mountain Coffee, made exclusively from 100 percent Arabica specialty grade Fair Trade Certified coffee beans from Central and South America.

Made with scrambled eggs, melty Cheddar cheese, and crispy bacon or savory sausage, all wrapped in a warm flour tortilla, Sonic Breakfast Burritos are one of the most popular items on the brand’s breakfast menu. Pair with a Green Mountain Coffee or fountain drink for $3 in two minutes or less.

Guests can enjoy this brew to start the day or perk up in the afternoon since Sonic's entire breakfast menu is available all day.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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