SONIC Drive-In, the nation’s largest chain of drive-in restaurants, wrapped up its eight annual Limeades for Learning Fall Voting Campaign, giving more than $1 million to fund 2,315 public school teacher projects over the four-week campaign. In partnership with DonorsChoose.org, this national award winning and voter-driven cause marketing campaign put guests in the driver’s seat to allocate SONIC’s donation, helping to ensure essential learning materials and innovative teaching resources are available in public school classrooms across the country.
From September 26 through October 23, SONIC empowered guests and fans to make a difference in their local communities by voting for public school teacher projects they wanted funded on the Limeades for Learning website, LimeadesforLearning.com. Throughout the voting period, projects with the most votes each week received funding, with an average request of $728 per project.
“We’re proud to support public school teachers to the tune of $1 million through our eighth annual Limeades for Learning Fall Voting Campaign, bringing SONIC’s contribution to public school classrooms to $2 million so far in 2016,” says Christi Woodworth, vice president of public relations for SONIC. “During the four-week campaign, SONIC guests and fans mobilized to make a difference in their communities by determining which teacher projects we funded. We believe that teachers are innovative and entrepreneurial and will continue to launch additional initiatives throughout the school year to ensure we continue to support the communities and neighborhoods we proudly serve.”
Following this year’s Limeades for Learning fall voting campaign, SONIC has funded 13,614 classroom projects in 1,160 cities over the past eight years. More than 408,420 students have benefited from the projects funded since the campaign launched in 2009.
“SONIC and its fans continue to help ensure students across the country receive resources they need to learn and thrive,” says Charles Best, founder of DonorsChoose.org. “In addition to providing financial support to local public schools, SONIC is raising awareness around the need to support public school educators. We’re thrilled to partner with SONIC to inspire others to help improve their communities through Limeades for Learning.”