Industry News | September 30, 2016

SONIC Drive-In Adds Fiery Flavors to Menu

SONIC’s Fiery Ultimate Chicken Sandwich boasts a premium thick-cut, all-white chicken fillet with a crispy golden outside. Business Wire
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SONIC Drive-In introduced the new Fiery Ultimate Chicken Sandwich and Fiery Cheeseburger, adding to its menu of bold flavors. Both feature the daring new Fiery Sauce, adding an irresistibly spicy dimension to SONIC’s menu lineup.

SONIC’s Fiery Ultimate Chicken Sandwich boasts a premium thick-cut, all-white chicken fillet with a crispy golden outside, while the Fiery Cheeseburger starts with a 100 percent pure beef patty with diced onions. Both sandwich options are perfectly complemented with pepper jack cheese, sliced jalapenos, and our all-new red jalapeno spread, brought together between a warm Brioche buns. The one-of-a-kind red jalapeno spread is the secret to Sonic’s spicy savvy. It packs enough satisfying heat to crush cravings, while enhancing rather than overwhelming the delicious savory elements of the sandwich.

“Our customers look to SONIC to offer bold and spicy flavors, and the new Fiery sandwiches will not disappoint,” says Scott Uehlein, vice president of product innovation & development for SONIC. “The flavorfully spicy Fiery Sauce combines a fine-tuned blend of red jalapenos, peppers and spices to deliver a complex heat that really satisfies from the first bite to the last.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.