Sonic Corp., the nation’s largest chain of drive-in restaurants, announced the appointment of Christina Bell Vaughan as president of Sonic Restaurants, Inc. (SRI), the company’s wholly owned subsidiary of drive-in restaurants.
Vaughan is a 15-year veteran of SONIC, joining the company in 2002 in field marketing. After spending a number of years in the field working on both the marketing and operations, Vaughan was appointed vice president of market strategies in 2012. In that role, she led the company’s 20/20 Drive-In initiative to convert SONIC’s 3,500-unit system to new point-of-sale and proprietary point-of-personalized service (POPS) technology. Most recently serving as vice president of franchise operations, Vaughan was responsible for leading, building and maintaining franchisee relationships in the central region of the U.S.
In her role as president of SRI, Vaughan will oversee operations, facilities, field marketing and risk management for all company-owned drive-ins. She also will serve on the executive committee of the Sonic Franchisee Advisory Council, and report directly to the company’s chief executive officer, Cliff Hudson.
“Christina is a common-sense-driven executive leader who has delivered in every position she has held with our company,” says Hudson. “She is a smart strategist, and I am delighted to see her move into such a critical position with our company. Her experience working with franchisees will pay dividends as she moves to manage our owned operations, side by side with franchise owners.”
Vaughan, originally from Kansas City, will be based in SONIC’s headquarters in Oklahoma City.