Industry News | March 23, 2015

Sonic Offers LTO Game-Themed Toys with Kids' Meals

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Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusively with the purchase of the restaurant franchise’s Wacky Pack kids’ meals. Until April 19, young diners of America’s Drive-In can get a taste of the classic endless runner that takes gamers on a journey through a treacherous jungle, challenging them to avoid obstacles, earn points, and steal a sacred idol from a forbidden temple.

The new Wacky Pack offerings include stickers of top in-game runners Scarlett Fox, Guy Dangerous, Karma Lee, and Barry Bones, the coveted idol mask, an endless runner maze perfect for Temple Run training, and figurines depicting chamber guardians: the frightening Demon Monkeys. Adding to the fun, each toy features a scannable Temple Run code that unlocks a unique digital photo booth via Wacky Pack’s online portal, putting fans inside the action.

“As we expand SONIC’s digital reach, partnering with Imangi studios is a win for us and our customers,” says Todd Smith, CMO at SONIC. “With more than a billion downloads, we’re confident the Temple Run franchise toys and exclusive content will appeal to our fans as we continue to expand digital initiatives that complement our dining experience.”

Temple Run 2 is currently available on available on iOS, Google Play, Amazon, and Windows Phone 8.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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