Industry News | July 5, 2011

Sonic Rocks Summertime Hot Dogs and Shakes

image used with permission.

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It's summer, it's hot, and Sonic is celebrating with flavorful new menu items in July and August. Just in time for National Hot Dog and Ice Cream Month, Sonic is offering for a limited time the Baja Dog and a line of Sundae Shakes. 

Sonic’s new Sundae Shakes are available in three sippable flavors – Turtle, Strawberry Dream, and Classic Hot Fudge. The treats are all served in Sonic’s new metallic-looking cup, specially designed to resemble the classic metallic cups from vintage soda fountains and ice cream parlors.

Since launching in March, Sonic’s new line of Premium Beef Hot Dogs has quickly become a customer favorite. The Baja Dog adds some spice to the Premium Beef Hot Dog menu line up, all at $1.99 each.

"Only Sonic offers customers unique, premium menu items and allows them to feed their own creativity through personalization," says Danielle Vona, chief marketing officer for Sonic. "These limited time menu options are excellent additions for our guests."

For the Baja Dog, Sonic tops a Premium Beef Hot Dog with melty Pepper Jack cheese, tomato slices, diced onions, and spicy jalapenos all on a warm, poppy seed bun. 

Three Strawsome Flavors

The new Sundae Shakes are available in three flavor adventures and are all served in the new metallic cup:

  • Turtle – Real ice cream hand-mixed with chocolate syrup and nuts, finished with whipped topping, caramel, more nuts, and a cherry.
  • Strawberry Dream – Real ice cream hand-mixed with real strawberries and finished with whipped topping, more real strawberries, and a cherry.
  • Classic Hot Fudge – An American original, perfected by Sonic. Real ice cream hand-mixed with hot fudge and finished with whipped topping and more hot fudge. 

Comments

Have had a couple shakes in these new paper metallic-looking cups. They are terrible!! They sweat to no end, are extremely difficult to hold due to getting soft and slippery and the shake doesn't hold up well. Bad, bad idea to use these. Go back to serving shakes in your regular cups please. While you are at it, go back to not adding whipped cream unless asked for. Sonic shakes were perfect the way they were served. No need to re-engineer perfection!

Unique, premium menu? Sonic?Yes I would have to somewhat agree with the last comment regarding the metallic cups or is due to the poor quality of ice cream what has happened to Sonic?

I think the new cups look awesome & the ice cream inside is as good as ever! Love me some Sonic!!!

the new sonic cups are TERRIBLE and sweat more than Casey Anthony at a murder trial. your ice cream will be half way melted before they get it to your car!!!

I agree the cups were a bad, bad idea. People go to Sonic for the cups alone, as the styrofoam keeps your ice cream/drink cold until you are finished consuming it.Also, getting rid of popular food items like the popcorn chicken to make room for these new hotdogs was horrible strategy.

Geez people... the shakes taste great.. ok, so the cups are not the greatest, but you can always ask for the shake to be made and placed in a standard cup you know?? You do not HAVE to take the metallic cup. Use your brain and stop complaining... its ice cream, its summertime and ITS HOT OUT... duh.

Geez people... the shakes taste great.. ok, so the cups are not the greatest, but you can always ask for the shake to be made and placed in a standard cup you know?? You do not HAVE to take the metallic cup. Use your brain and stop complaining... its ice cream, its summertime and ITS HOT OUT... duh.

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