In a bold move on the first week of spring, Sonic Drive-In announced it is skipping the entire spring season and starting summer early by bringing back a summertime favorite—half-price Real Ice Cream Shakes, Floats and Ice Cream Slush after 8 p.m. America’s Drive-In is the first to celebrate warmer weather ahead by bringing Sonic Summer Nights, the hottest event of the year, back earlier and better than ever with Floats, Shakes and Ice Cream Slushes. Guests can enjoy these frozen treats, all made with Sonic’s Real Ice Cream, for half-price after 8 p.m. every night.

“We are bringing back tasty Real Ice Cream Floats to add to our sweet and creamy Shakes and deliciously fruity Ice Cream Slushes for Sonic Summer Nights, offering guests endless customizable options to create their own perfect flavor,” says Lori Abou Habib, chief marketing officer at Sonic. “We think everyone has endured enough cold and unpredictable winter weather for the year, so why not bring summer early? Sonic Nights is the perfect place to celebrate and indulge with our Float, Shake and Ice Cream Slush lineups, and now at half the price after 8 p.m.”

Guests can pair a refreshing soda like Barq’s Root Beer or Fanta Orange with rich vanilla ice cream to create a classic Sonic Float, pick and choose craveable ingredients to mix into any Sonic Shake such as the Strawberry Cheesecake Master Shake, or blend smooth and sweet Real Ice Cream into flavorful Slushes like Grape or Blue Coconut for an Ice Cream Slush. With so many options, guests can enjoy a different treat for a price they’ll love every night from now until the end of summer.

Marketing & Promotions, News, Sonic