Sonic Drive-In’s iconic and popular flavors like Cherry Limeade, Ocean Water and others are coming to grab-and-go products including Freezer Novelties in stores now, with Frozen Ice Pops, Gelatins, Puddings and Lollipops coming later this spring.
With more than 3,500 drive-ins serving approximately 3 million guests daily in 45 states, Sonic is known for made-to-order American classics, innovative flavors and personalized service. The addition of grocery store products allows fans to experience their favorite Sonic flavors at home in new and fun ways while also incorporating into recipes and entertaining.
“With the introduction of these new and exciting retail products, we’re keeping Sonic top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” says John Budd, chief strategy and business development officer for Sonic.
The products will be available in retail stores nationwide Spring 2018 through licensing partners including Jel Sert Company (gelatin, pudding mixes and shelf-stable freezer bars), Ziegenfelder (frozen ice pops) and Quality Candy (lollipops and hard candy). The partnerships were brokered by SONIC’s licensing agency, Brand Central.
Sonic is the latest addition to Brand Central’s roster of high-profile food and beverage brands.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.