In a notoriously fickle market segment, Soulman’s Bar-B-Que has withstood the test of time and is celebrating 45 years of serving up great plates in North Texas. Since its inception in 1974, Soulman’s has relied on timeless bar-b-que techniques with selections of meats that are cooked “low and slow” over hickory wood. Coupled with old family recipes for sides passed down for generations, Soulman’s is a staple in North Texas.
Soulman’s CEO, Brett Randle says, “From day one, the founders never wanted to have a ‘run of the mill’ bar-b-que shop. They wanted to raise the bar and be the best.”
What started as a single restaurant in Pleasant Grove, has since grown to more than 21 locations across North Texas. Proportionately, the number of guests who experience the Soulman’s-style of barbeque keeps growing.
“Over the years, our fan base has grown exponentially. Our teams’ consistent focus on service, great bar-b-que and offering sincere service has created a loyal group of followers who show up every day at our locations,” says Randle.
“On the business-side, as part of a multi-year plan to leverage our actively engaged social media fans with unique content, we have grown our online audience by more than 1,000% over the past four years. We have become the subject of many honors and designations, both locally and nationally, all while keeping our family-owned and operated roots firmly in place,” says Soulman’s Marketing Director, Baylea Wood.
In addition to Soulman’s commitment to great food and exposure, they have been dedicated to the communities that they serve by staying involved in local sports, ministries, civic and municipal organizations. For each of the new store openings, a community-led rib-eating contest takes place with the winner receiving a $1,000 donation to the charity of their choice. These charities have included those that benefit first responders, booster clubs, shelters, and non-profit organizations that serve education and community youth.
“It is refreshing to be part of a team that is both passionate about people and great bar-b-que. The combination is powerful. As long as we keep doing what we love, for the people who love Soulman’s, we have at least another 45 years in us,” says Randle.